PGD in Business Analytics

Big Data and analytics are the in-demand sectors at the moment. Industry estimates suggests that enough data exists to fill stack of DVDs to reach to the moon and back, and data is only expected to grow further. With the increasing volume, velocity and variety in the data, the ability of organizations to derive meaningful insights from this knowledge base is getting diminished. In a tough economic environment, the ability to make smart decisions will be the difference between being a leader versus being a laggard. This is where Business Analytics makes its mark.

About The Department

Big Data and analytics are the in-demand sectors at the moment. Industry estimates suggests that enough data exists to fill stack of DVDs to reach to the moon and back, and data is only expected to grow further. With the increasing volume, velocity and variety in the data, the ability of organizations to derive meaningful insights from this knowledge base is getting diminished. In a tough economic environment, the ability to make smart decisions will be the difference between being a leader versus being a laggard. This is where Business Analytics makes its mark.

The acute shortage of trained analytical resources in the USA has caused a significant demand for analytical services from India. The Business Analytics market is estimated at over US$15 billion as an outsourcing market for India, and as career option, is seen to be one of the biggest growers in the past couple of years.

Business Analytics goes beyond statistics and report writing, integrating multiple disciplines into a toolset for high-quality decision making. The objective of Business Analytics program is to appreciate the Analytical point of view, benefit from the insights of the Analytics industry, use the analytics framework to define realistic business objectives, understand how to use Analytics for making business decisions, and understand how to measure performance.

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Intakes

At present, Indrashil University has an intake of 60 students in PGDM Business Analytics programme in an academic year.

Scope of the program

The Business Analytics program will focus on the basics of business analytics which allows the students to frame business problems in an analytical framework in order to encourage analytical data based decision making. The training will emphasize on developing an effective analytics program for businesses and creating effective decision support communication for the benefit of the organization. It will also provide a graded approach to the application of relevant analytical tools and techniques that will help in understanding various dimensions of analyzing data through a series of real-life case studies.

Training will be imparted at three levels, Beginners, Intermediate, and Advance.

Faculty Profiles

  • Dr. D V Ramana

    Dr. D V Ramana

    Designation: Visiting Professor

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  • K Vinay Kumar

    K Vinay Kumar

    Designation: Owner and Chief Executive Officer of the Datawise Group of Companies

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  • Uday Bhate

    Uday Bhate

    Designation: Data Scientist

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  • Dr Venugopal Jarugumalli

    Dr Venugopal Jarugumalli

    Designation: Data Scientist

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How is it Useful

Harnessing business analytics capabilities provides an opportunity for industry leaders to consolidate positions, and for laggards to regain lost ground. The ability to model and predict business outcomes with a certain degree of confidence is a concept that has always been demanded by decision makers, but the concept is increasingly becoming more accessible and meaningful, especially in an environment where storage costs have decreased tremendously while data generation has witnessed explosive growth and businesses are connecting with their consumers in a new and increasingly digital world.

Business Analytics makes extensive use of data, statistical and quantitative analysis, explanatory and predictive modeling, and fact-based management to drive decision making. Analytics may be used as input for human decisions or may drive fully automated decisions. Business intelligence is querying, reporting, OLAP, and "alerts." In other words, querying, reporting, OLAP, and alert tools can answer questions such as what happened, how many, how often, where the problem is, and what actions are needed. Business analytics can answer questions such as why is this happening, what if these trends continue, what will happen next (predict), what is the best that can happen (optimize).

The key consumer of analytics is the business user, a person whose job is not directly related to analytics per-se, but who typically must use analytical tools to improve the results of a business process.

Objectives

The key objectives for the training are as follows:

  • Provide Insights into Analytics industry
  • Understand the imperative of Business Analytics
  • Appreciate the basics of Data Management
  • Understand the basics of Data Model Construction
  • Assist in drawing Data-Driven Conclusion
  • Appreciate the importance of Visualization and Presentation

Placements

Indrashil University has strong industry linkage and provides 100% job opportunity with attractive salary packages to the students who enroll in this program.

Who can enroll in this program?

Student from any stream who has completed his Bachelor’s degree is eligible to apply to this program.

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